Topics & Perspectives

Project Beauty

Helping Women Survivors Restore Hope and Confidence

Project Beauty is a 501(c)(3) non-profit that strives to empower survivors of domestic violence, sex trafficking, and homelessness. We provide complimentary beauty services, helping the survivor rebuild that foundation and reassure her of her worth, while also providing a therapeutic outlet.

From surgical reconstruction to art therapy, Project Beauty believes that healing must happen holistically for the mind, body, and soul. Each part of the process needs to be appropriately cared for and addressed per individual.

According to the World Health Organization, around 1 in 3 women worldwide has experienced physical or sexual partner violence in their lifetime. Take a moment to think about that.

Someone you know could be a domestic violence survivor. How can you reassure them of their worth and help restore their confidence so they believe they can build a new life? This step is crucial in their development. One of the main reasons survivors go back to their abuser is because they lack the confidence to believe they can make it on their own.

We know this is not an easy transition.

That’s why Jo Lam, the founder and CEO of Project Beauty, began this organization. As a domestic violence survivor, herself, Lam has also lived in a shelter. She wanted to equip survivors with the tools and resources to rebuild a solid foundation of self-love, empowerment, and healing.
Project Beauty
Because survivors have been beaten down both physically and mentally, low self-esteem and high negativity are very common. With poor confidence, the steps to a new life may seem unattainable. Project Beauty aims to combat that mindset for all survivors in the Dallas/Fort Worth area by providing survivors with four programs to help start the holistic healing process:

Beauty Pamper Days brings services such as hairstyling, makeup, and esthetics to shelters and transition homes. Project Beauty provides a mobile beauty pop-up experience that allows survivors to experience self-care and self-love.

The Angel Clinic provides reconstructive services to survivors dealing with the aftermath of physical abuse. Some of these services include tattoo removals and scar revisions. In 2018, one young woman received a new prosthetic eye, changing her life forever.

The Gift of Beauty affords shelters with a full-size makeup bag filled with self-care beauty items. For many women, this is their first makeup bag, available to use for their job interviews.

Trauma Healing provides therapeutic services and classes like art therapy, which allows the survivors to express those suppressed emotions. Affirmation writing and journaling workshops re-establishes positive self-talk, helping the framework to rebuild positive self-esteem and self-image.

Project Beauty prides itself on helping survivors realize their worth and heal while building a connection. Our mission is to let survivors know that they are loved, cared-for, and supported.

Everyone deserves to feel beautiful, no matter what circumstances they have experienced.

We are looking for volunteers to help in our efforts. To donate or get involved, please visit


Jo Lam

Jo Lam is the founder and CEO of Project Beauty. Originally born in Hong Kong, Jo came to the United States at the age of 12 years old as a first-generation immigrant. As a child, she had to learn English, and kids bullied her for looking and sounding different. At the age of 18 years old, Jo became involved in an abusive relationship that nearly killed her and left her physically disfigured. Jo is now on a mission to empower the women around her by using her experiences to encourage survivors. For more information about the organization and how to get involved with Project Beauty, please visit

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