fyi50+ is smart, savvy, and sophisticated. It is the only media brand dedicated to the complete 50+ lifestyle experience. We are committed to delivering creative cover stories and relevant, inspiring, engaging, and thought-provoking articles, defi ning the new mindset of the 50+ generation … and they are responding.
We are passionate about the 50+ population and deliver valuable experiences, information, products, and resources. We support the healthy, curious, vibrant, and empowered lifestyle this growing community desires.
It’s never too late to do what you love. We encourage readers to follow their interests in an inspired lifestyle that is enriching, joyous, and full of adventure. The 50+ generation wants to live on their own terms and continue to learn, achieve, and grow. And they have signifi cant disposable income to do it.
The #1 Fastest Growing and Wealthiest Demographic
The 50+ consumer has exceptional spending power, accounting for 51% of all consumer expenditures. YES, that’s right; the 50+ audience, your target market, makes half of all purchases nationwide! This important and infl uential demographic will grow by 15 million over the next 10 years. The 50+ Generation and associated audience segments (adult children, caretakers, grandchildren, and grandparents) is an economic powerhouse!
fyi50+ Promotes Your Message and Expands Your Reach
- 4-color bi-monthly print magazine —Free to the reader
- Digital magazine that lives forever online — fyi50plus.com
- E-newsletter — 100% organic and emailed twice monthly
- Social media — Placement on Facebook, Instagram, LinkedIn, Twitter, YouTube, Google My Business
- Multi-media — In-depth articles, videos, interviews, book reviews, travel, and more on the subjects the 50+ reader wants to know
- Community outreach — Advertisers partner with us at health and wellness fairs, expos, and entertainment events
fyi50+ Magazine Distribution
- Tom Thumb, H-E-B, Market Street, Albertsons, Central Market, and Natural Grocers
- Doctors’ offices and hospitals, libraries, 50+ recreation centers, senior and fitness centers
- Restaurants, coffee cafes, salons, non-profit organizations, places of worship, and more
fyi50+ Digital Reach
Year over year, the 50+ audience spends more time online. According to Harvard Business Review, “Contrary to stereotypes, people 50 and over are not set in their ways; they can be won over by brands that reach out to them.”
- Partnering with fyi50+, your ad gains access to the influential 50+, their family, and friends who will align with your products and services
- This demographic and their adult children actively seek us out
- Through our website, you’ll have access to 135,000 visitors annually
- Our social media user acquisition exceeds 33% per month
- We add 30 articles every month to keep readers coming back. Our advertisers benefit from increased brand awareness and exposure through our targeted journalism and engaging website, social posts, and email blasts.
What does this all mean?
What does this all mean for you as an advertiser on the pages of fyi50+ print magazine, our website, and digitally? You are a valued partner with a savvy 50+ publication whose readership is eager to learn about and associate with your business.
For ad rates, a customized ad package and to place a media buy, contact Heidi Frankel, Publisher. 972.824.6682 or email@example.comView Media Kit