You are here
Home > About fyi50+ > Let fyi50+ Introduce You to the Fastest Growing Demographic

fyi 50+ media kit

 

 

Contact us for a complete media packet!

fyi50+ is a bi-monthly lifestyle magazine that informs, inspires and entertains the ever-growing population of Americans who are 50+, along with adult children, older adults and millennials who are active in the lives of their parents and grandparents.

Our Demographic

• Individuals aged 50+, their children and grandchildren
• Typically own their own home
• Live in targeted zip codes across Dallas and Collin Counties
• Current annual income of 75K+
• College Educated
• Collectively control 50% of all discretionary income
• Ready and willing to spend on themselves and their family

The Magazine

fyi50+ features distinctive cover stories with both local and national personalities, in addition to informative articles
including:
• Grand Times — Activities to Enjoy with Your Grandkids
• Book and Film reviews
• Pet Love
• The latest in health and aging research
• Healthy eating and recipes
• Retirement Travel
• SEX at 50+
• Happenings around town, and more

fyi50+ is the only niche publication that focuses on all facets of the 50+ lifestyle. Professional journalists and experts in their chosen fields write our unique cover stories, articles, and original features. Every story offers fresh inspiration, information, and entertainment.

fyi50+ freely distributes to a growing collection of organizations in Dallas and Collin counties including: community centers, libraries, real estate offices, houses of worship, bookstores, restaurants, cafes, hospitals, doctors’ offices and many more.

fyi50+ plans to mail the magazine to readers who would like to receive it at their door. The reader will be charged for postage with the knowledge that a portion of the cost will be donated to various health-based non-profits.

fyi50+ Social Media (Facebook, Twitter, and Instagram) is an all-important presence in the marketing strategy. We engage our tech-savvy readers and their children on these platforms.

What You Get

• 4-color ad in printed publication
• Inclusion in weekly e-newsletter and email blasts
• Presence on fyi50+ Facebook, Twitter, Instagram and other social media
• Community outreach
• Marketing opportunities at a variety of health fairs and events

Website

• Full Color Advertisement
• Links to your website
• Resource listing
• Exposure on Facebook, Instagram and Twitter

fyi50+ Weekly E-Newsletter

As an Advertising Partner, we will publicize your weekly events to our readers and online demographic.

Marketing Events

fyi50+ partners with WRR 101FM radio with a weekly audience of up to 300,000 listeners within a 100-mile radius of Dallas. We engage with WRR’s discerning audience with regular daily commercial spots throughout the year.

fyi50+ participates in events, seminars, symposiums, and charity events in North Texas:
• WRR “on location” appearances
• Boomers and Beyond
• Empowering Seniors Health and Wellness Fair (Boasts 3,000+ attendees)
• Jewish Community Center Expo
• Walk to End Alzheimer’s

Publication

• 4-color ad in printed publication
• Inclusion in weekly e-newsletter and email blasts
• Presence on fyi50+ Facebook, Twitter, Instagram and other social media
• Community outreach
• Marketing opportunities at a variety of health fairs and events
Website
• Full Color Advertisement
• Links to your website
• Resource listing
• Exposure on Facebook, Instagram and Twitter

2018/2019 Publication Dates

• September/October
• November/December
• January/February
• March/April
• May/June
• July/August
• September/October
• November/December
• Direct mail to 5,000 targeted households
• 15,000 printed copies per issue, six (6) times a year circulated throughout Dallas and Collin Counties
• Digital delivery of each issue online
fyi50+ PROVIDES AN EXCELLENT ADVERTISING OPPORTUNITY FOR YOUR COMPANY TO FOSTER RELATIONSHIPS WITH THE FASTEST GROWING DEMOGRAPHIC IN THE U.S., THE VIBRANT 50+ POPULATION.

6 Issues/ 12 Months

*PROMOTE YOUR COMPANY AND SERVICES THROUGH A BRANDED COLUMN IN fyi50+ AND WE WILL BRING YOUR CONTENT TO LIFE THROUGH DIGITAL AND SOCIAL MEDIA.

Contact us for a complete media packet!

 

Top
Follow

Get the latest posts delivered to your mailbox: